“I believe that my simple sticker idea will save many lives and injuries. Every car in the country should have one in its back window.”

Arvind Devalia / London

THE TIMES – 26TH June 2007

As yet another motorist faces jail for having caused death of a pedestrian via reckless driving, social entrepreneur Arvind Devalia has just launched a simple car sticker which he believes will eliminate or limit the danger posed by drivers using mobile phones.

Teenage motorist, Rachel Begg, was sentenced to four years in prison on 20th July 2007, after she pleaded guilty at Newcastle Crown Court to causing the death of Maureen Waites, whilst sending a text message on her mobile phone.

“I got so frustrated at seeing so many motorists continuing to use mobile phones whilst driving that I thought I just had to do something about it. One day I was driving along in a slow moving London traffic queue near a school and there were 3 motorists around me using their phone even though it is now illegal and highly dangerous to do so.

It was in that moment that the idea for a hard hitting car sticker in the back window came to me. I just wanted to tell all these motorists to zap their phones and to think about the lives of the children around them.”

The stickers have a simple message "Zap your phone, not our children" and are available for only £2.99 plus p&p at www.zapyourphone.com – they have been designed in a glowing yellow colour for maximum visibility and impact.

“I want to spread my message about refraining motorists from using the mobile whilst driving as widely as possible and I shall be using the internet and social networking groups to spread the word

Every car should have one in its back window."